MAI-WORLD

SCHOOL OF MUSIC : : THE HONOR AND PRIVILEGE OF BEING A GOSPEL ARTISTE.                                                                                   Some years back I stumbled on a scripture in the book of ROMANS where Paul said even though he is an apostle to the Gentiles but that he magnified his office. Paul clearly understood what a privilege it truly is to be a minister of the gospel and sincerely I believe this is the greatest of all privileges for God to trust you with the lives of men. Yes it is that serious. Your assignment here on earth has direct impact and influence on the lives of men.  Maybe you don't know this, but music directly feeds the souls of men. The nutrient in your songs will determine what the souls receive and whether they are fed with life or death. ...

SCHOOL OF MUSIC:: YOUR FIGHT IS DIFFERENT. Thinking of the best caption for this post, I remember the very words of John Obidi "Your fight is different".  This expression could mean different things for different people but basically, it means that we all have our own demons to conquer. Recently I read a post that talks about how some pastors and artistes spend 20-50 years to get to where they are today and gain influence. The post also explained how some artistes spent years in obscurity before they gain influence and become known, that some artistes gained influence after 3rd or 4th album. I want to sincerely believe that the intent of the writing is to motivate and encourage patience which I think is fine but there's a bigger problem with this kind of reference. This kind of mentality can kill drive and destroy zeal for influence. When you are putting in your best to gain influence and you read a post that says so and so artistes spent 20 years before they blow, you mi...

Dear Emerging Artistes,    Do you know that recording a song and keeping it only on your phone without promoting or having it on just one blog with 2 and half followers just so you get a link is an abuse of your song?  Your songs lives matter!! I said the life of your song matter!! Don't kill your song. I know this is common with a lot of gospel artistes and there are two basic reasons for this. The first reason is that most of you don't plan your promotion before you start recording or at least put it in mind while recording. The second reason is that most of you don't honestly know what to do and how to go about it and you are not even willing to pay for the knowledge so that someone who knows how this things work can show you the way. I hope you know that ignorance is a greater darkness sha.. A lot of artistes don't even know the power blog premiering of songs hold. Unfortunately many didn't actually get much value from the blogs they used to premiere their songs...

SCHOOL OF MUSIC : :: THE CALL, THE MESSAGE AND YOUR SOUND..                                                                                                                                                 I am currently running classes to help artiste discover or create their sounds and I feel I should share a few deep thoughts with you. I want to try as much as possible to communicate these thoughts as simple as I possibly can, because it will change your music career/ministry. If as an artiste, you can not answer with a word or a simple phrase what your message is, then you are far from ministry and especially far from music Influen...

SCHOOL OF MUSIC ::: THE STRUGGLE FOR RELEVANCE AFTER BLOWING Recently I have been thinking a lot about some artistes who dropped Hits back then and went extinct. Truth is that they are actually active in music but you don't get to hear them because they have no more hits. Yes many of them are releasing and promoting their songs ooooo but for where? You don't get to hear them because the songs are not blowing again. To figure out how to address the matter, we have to first know what their problem really is. The real problem is that these guys blow by accident. Accident is never an organized structure to replicate. If you blow by accident and be thinking it is grace, you will struggle for years to make another hit until you go extinct. Hit songs are created intentionally and if you don't know how this works, you are in for struggle. When Psquare broke up, I told people that Paul Rudeboy will be more relevant in music than Peter P Classic. I got to know that Rudeboy was respon...

SCHOOL OF MUSIC:: PROMOTION WILL NOT BLOW YOU EITHER Few months ago I made a statement that seemed rather controversial just like the headline on this post. I said if your song needed money to blow, then it was never a hit song in the first place. A lot of people couldn't take that in and I got a lot of messages inbox to explain what I mean. It is simple, a song blows because it is a hit not because you promote well enough. The essence of promotion is not to blow a song, it is to get the song to people for it to be known. You promote so that the world will know your song, knowing your song doesn't mean the song will blow.  For a song to blow, it must be loved by many, it is the love for the song that keeps the sound in the air for a long time, not your promotion. Please read that again slowly. Understand that the purpose for promotion is for the product to be known. Whether it is liked, loved or discarded depends on the product. Some may say the package but that is only but a s...

SCHOOL OF MUSIC::: THE OTHER SIDE OF CONSISTENCY.. Recently I was listening to some songs I received from some young artistes and I really felt that these songs have the potential to go farther, reach more people and make more impact than it has done. I even listened to two songs of this Abuja based artiste and everytime I listened to those songs, I am convinced that this song has everything it takes to go viral. I recently sent one of the songs to a friend and he told me that the song has been on repeat ever since, he asked me for the name of the artiste so he could get more of his songs. You see erhn, one of the saddest things I have seen, observed or noticed with gospel artistes especially the young ones, is the rush to drop new songs. They are in a hurry to abandon the old songs they have released and start planning and pursuing the release of a new song. Some of these songs they have abandoned and rush off to drop new songs actually hold the key to their breakthrough but because t...

SCHOOL OF MUSIC ::: AUDIENCE REACTION vs RESPONSE. I happen to get a lot of new songs sent to me for reviews by virtue of the fact that I am a music coach and a media personality, oftentimes, these artists seek my professional opinion on which song to promote. As you already know, I am a preacher of quality music promotion, and so I would always ask them this very important question which I am also asking you now. When people hear your song, do they just REACT to it or do they RESPOND to it? Do they just say "oh nice song", " nice voice", "nice production" or do they ask you "how can I get this song"? Do they beg you to send them the song, do they love the song so much so that they are willing to pay to get the song? Do they own  the song after listening to it? These are very important factors you need to pay attention to before putting money into promoting a song that won't add any value to you. If people who hear your songs only react to it...

SONG 4 Title : NA SO CHORUS Jesus Na so you dey do Anytime I call you You answer me by fire Great and might God Na so so good things you dey do ooo In my life Na so you dey do. SOLO you love me like no other Na so you dey do Na so you dey do You do me like no other Na so you dey do Na so you dey do You left the heaven and came to earth You took my place and set me free Na so you dey do Na so you dey You came to live in a man like me You changed my life, I'm a brand new man Na so you dey do Na so you dey do BRIDGE Na so oooo you dey do me eeh Na so oooo you dey love me eeeh Na so so good things you dey do me feel Na so so blessings you dey bless me eeh. SONG ARRANGEMENT. Chorus by song lead, call in backup for chorus. Solo by song lead, call in backup for chorus Back up takes solo and chorus.. Lead voice takes the bridge in a call and response, then chorus till fade.

SONG 3 Title :: REACHABLE TO ME SOLO You're available to me,  Anytime I call you In any situation You're available to me You're available to me  Anytime I call you In any situation You're available to me SOLO 2 You are reachable to me Anytime I need you In any situation You are reachable to me You are reachable to me Anytime I need you In any situation You are reachable to me SOLO You are dependable to me In any situation  No matter what the matter You are dependable to me You are dependable to me In any situation, No matter what the matter You are dependable to me. SONG ARRANGEMENT Soloist takes the song and call in backups on all solos. 

SONG 3 Tittle:: GOD IN ALL THE EARTH SOLO 1 You are God, you're not a man You are God, you can not lie What you say, is what you do That's why we call you great I am You are God, you're not a man You are God you can not lie What you say will come to pass That's why we call you great I am CHORUS You are God in all the earth Oh oh oh Mighty God we give you praise Eeh eeh eeh (2x) SOLO 2 You are God, you are not a man You are God you never change What you do, no man can do That's why we call you great I am You are God you're not a man Unquestionable is your name The God who has the final say That's why we call you great I am CHORUS You are God in all the earth Oh oh oh Mighty we give you praise Eeh eeh eeh BRIDGE Because you have the final say (Call) That's why we call you great I am (Response) CHORUS You are the God in all the earth Oh oh oh Mighty we give you praise Eeh eeeh eeh... Soloist Repeat SOLO 2 and chorus without drums, and bring song to end

SONG 4:  Tittle::  GOD OF EVERYTHING  SOLO Oh oh oh, God of everything You are good to me I bless your holy name Oh oh oh, beginning and the end You are kind to me I bless your holy name CHORUS Jesus you are good to me Good to me Good to me I bless your holy name You are kind to me Good to me  Good to me I bless your holy name. BRIDGE You are good You are kind Oh mighty God You are worthy to be praise We give you all the praise SONG ARRANGEMENT Soloist takes solo  (2x) then chorus Back up take solo (2x) then chorus (2x) Soloist takes Bridge once Back up take Bridge (3x) Soloist return to solo, calls in back on the solo and chorus till fade.

SONG 2  Title:: ALPHA AND OMEGA (MEDLEY) SOLO 1 You are alpha You are alpha and omega You are worthy of my praise (2x) SOLO 2 You are faithful You are faithful You're Omega You are worthy of my praise... (2x) SOLO 3 You're my father You're my father You're Omega You are worthy of my praise... (2x) SOLO 4 Lord we love you Lord we love you You're Omega You are worthy of my praise... (2x) SONG ARRANGEMENT. Solo 1 by Soloist  Back repeat solo 1 (2x) Solo 2 by Back up (2x) Solo 3 by Back up (2x) Solo 4 by Back up (2x) Soloist return to Solo 1 and bring song to end

SONG 1 Tittle:: WITHOUT YOUR LOVE SOLO 1 What will I do without your love Where will I go without your grace Who would I be without your love Your love, your love, your love What would I do, without your love) 2x CHORUS your love is great Your love is kind Your love is beautiful to me Your love is great,  Your love is kind Your love is beautiful, beautiful to me SOLO 2 No greater love than this you gave You gave your life for me to live What would I do without your love For everything that you have done And how you turn my life around What would I be without your love CHORUS Your love is great Your love is kind Your love is beautiful to me Your love is great Your love is kind Your love is beautiful, beautiful to me Song Arrangement Solo 1 and chorus by soloist Back up repeat solo 1 and chorus (2x) Solo 2 by soloist without chorus Back up repeat Solo 2 (2x) then chorus Back up return to Solo 1 and chorus till fade...

SCHOOL OF MUSIC:: THE BURDEN OF CREATIVITY I struggled with the idea of this article for some days now for fear of being misunderstood, but I sincerely hope that you get the message I am trying to get across to you. Creative people are hardly satisfied with their work and most times, they do a lot to please themselves. In doing that, they often overdo things lol. I know this!  In music it is no different, most creative artistes wants to "express" themselves in their songs and there's nothing really wrong with expressing yourselves except that it tends to put the focus more on you than your audience. I have always said to my students that your music is not for you and it is not about you. Your music can be a blessing to you, no doubt, but it is not primarily for you. If you understand this, then you must always keep your audience in focus while writing, arranging or recording the song. This is a key factor. Some of you want to express yourselves so badly that you put every...

SCHOOL OF MUSIC::: WHY HIT SONG? Mention one Hit song that is not loved by everyone, None right? Yes you got it,  Mention one Hit song that is not a great blessing, None right? That's right Mention one Hit song that lacks annointing, None right? Good student! Mention one Hit song that's not Viral, None right? Good. NOW Don't you desire to have a song or songs that's loved by everyone or almost everyone? Don't you desire to be a great BLESSING to everyone with your songs?  Don't you want to give the world Annointed songs? Don't you want your songs to go viral so more people can hear your message? I am sensing your answer is YES, then HIT song is a must for you. Desire it, dream it, speak it, pray it, work it. Every artiste needs Hit songs to gain influence. Influence is very important for what ever audience you think you are called to minister to. No matter how small they are. Some of you have been brainwashed to think that when you don't desire global st...

Nothing is wrong with wanting a hit song, a song doesn't lose it's spirituality neither it is less spiritual because it is a Hit. Put your mind in order, suffer no dey tire you?

I honestly do not expect any reaction on this post because this post is only for select few. It is addressed to only Global music brands. Only those thinking this way should take this post seriously. If you are not an artiste with the mindset for Global influence, kindly stop reading at this point. Most times when I read the Bible, I notice certain instructions are given to kings, if I see a post on social media with "Dear Kings", I will stop and read because I know the instructions are for me. Even though sometimes the content don't really speak to kings. Listen, just like there are things that are not expected of kings, in the same way, there are things that are not expected of a Global music brands or someone working towards becoming one.  If it were in the Bible days now I would have started this post with " my son, incline thine ear to my sayings and your mind to it's understanding" lol LISTEN!!! Avoid getting involved in useless arguments on social med...

You see in life, people expect you to look like what you have been through or what you are currently going through. Whenever you appear, look or talk different from what you are going through or what you've been through, they start shouting that you are living a fake life.. Lol. What does it mean to live a fake life really? Looking good? Talking positive? Dreaming Big? What really does it mean to live a fake life?  Listen to me, you do not have to look like what you have been through or what you are going through. Don't give the world the satisfaction of seeing you in your mess. Recreate your reality. Dress like the future you want, talk only the future you want. Dress like the opportunities you want to attract and talk like that too. You are not living a fake life, you are simply recreating your reality and painting the picture of your future. Sometimes you may need help to do this, you might need to use a friend's clothes, snap with a car you don't even know the owner...

SCHOOL OF MUSIC::: SIMPLE IS INFLUENCE There's an interesting story about a man called Naaman, he had leprosy and had spent so much money but couldn't get healing. One day his maid told him about Prohpet Elisha and he decided to try Elisha out. His king sent a letter to the King of Israel that the man was coming to be cured of his disease and when the King of Israel read the letter, he was angry and tore his clothes. Then Elisha heard the news and asked that Naaman be brought to him now so that he would know that there's a prophet in Israel. Wow! He didn't say the man will know there's a God in Israel but Prophet in Israel. That's pride abi? Lol calm down and follow me. Naaman finally arrived Elisha's house and Elisha sent his servent to go meet the man at the door and tell him to go wash in river Jordan 7 times and be healed. Now this is another pride here. How come Elisha refused to come out to see someone who traveled all the way from a far country to see...

SCHOOL OF MUSIC::: MENTOR'S HEART I have shared a few thoughts on mentorship on this space before and I am sure by now you already know the importance of having a mentor; an accessible mentor. If you don't have one please prayerfully find one for yourself. This article is meant to share a few thoughts on how to maximize and make benefit of your mentorship season. I carefully used the word "Benefit" because that's the most important thing about having a mentor. It should benefit you or should I say profit you. However this in itself is a problem. Most mentees go into MENTORSHIP relationship with focus on what they will benefit. They are in that mentorship relationship for what they can gain, take and benefit from to grow their career/ministry. Please listen to this, don't go into a mentorship relationship with the BENEFIT mindset. I know you want to learn, you want to grow, you want to ride on the shoulder of your mentors to maximize great platforms. All that i...

SCHOOL OF MUSIC :::  HOW TO GET A RECORD CONTRACT WITH A LABEL.  I have written a very important article about gospel Artistes and record label some months back. It is a very enlightening article and I sincerely think you need to read that first before you read what I am about to say here. It is important you understand a few things about record label before you read how to get one. Please click on this link below to read that article titled "Gospel Artistes and Record Labels" https://www.facebook.com/2064807263796279/posts/2602622476681419/ Now I assume that you have read that article, so you understand that a record label is a business organization, not ministry or charity. Although there are a few labels that run as ministry and charity but that is not a standard and not always the case. A proper label is a business. Now this is important because every business is set up for only one reason, to make PROFIT. I know you have heard people say a business is set up to solve pro...

SCHOOL OF MUSIC ::: SOUND ENERGY AND MUSIC. A few years ago, I had a guest on my radio show who just released a song and needed Promotion. During the interview she spoke passionately about her vision for Nigeria and how God had sent her to preach peace through music to Nigeria and bring restoration to Nigeria. Wow! Was I impressed? Oh yes, you guessed right. However after I played the song she did for Nigeria on my show that day,  I was totally disappointed and I told her that with this her song like this, Nigeria will never know peace let alone restoration. The song totally lacks ENERGY. NO LIFE IN IT. if you want to bring peace and restore Nigeria with a song, the song must definitely have plenty life in it. Song must be alive first actually. A dead song can't restore or revive anything. You are talking Nigeria ooo. Lol Now listen to this.. ENERGY is one of the most important factors to how well your song is loved and received. I guess you probably never thought of this or heard ...

SCHOOL OF MUSIC :::: SEEK TO CONNECT FIRST. This is a follow up on my earlier article on establishing connection first before messages. First let me thank you guys for the amazing feedback I got from you. I feel truly honored that you got value in that post. So I am still sharing with you on how important it is to establish a Connection first with your audience before anything else. This is a principle of Influence and if you understand it and use it well, you will definitely bring me serious tithe one day for teaching you this. Listen, in the business world, for people to buy from you especially if you are knew to them, you apply a principle called KLT.. which stands for Know, Like and Trust. People get to know you, then like you, then trust you with their money. That is a rule every serious business person understands. Now what this means is that humans naturally move from the known to the unknown. It is in the Known that they are comfortable. Chai! Can I speak in tongues small to dr...

SCHOOL OF MUSIC:::: ESTABLISH A CONNECTION FIRST BEFORE MESSAGE. Many years ago Psquare released a song I think the title was "ASAMKPOKOTO" not quite sure. From the first time I heard the song, I fell deeply in love with the song lol. Anywhere I heard the song playing, I will stop and listen while singing to it as well. Oh how I loved this song!  Then one day I was invited to MC an event in Lagos. It wasn't long before the DJ started playing the song. Damn! The joy in my heart erhn. I started singing the song so passionately like I was Paul of Psquare. Then as we got to the 2nd solo, something hit me. Wait a minute! You mean I have been cursing myself since and didn't even know? The solo says.. see me I dey craze, e be like say I dey mad ooo, asamkpoto baby no be so, see my head dey pain me, life looking lonely, Etc can't even remember it all. Terrible lyrics that are full of curses. There's even a part of the chorus that says "I'm going insane"....

SCHOOL OF MUSIC :::: MUSIC LAW OF PERCEIVED VALUE There are three basic laws that govern the making of HIT SONGS and the law of perceived value is one of them. I chose to share this law with you because aside from the fact that it is one of the top laws for creating hit songs, it is also the principle that drives Music Business. Every artiste needs to understand how this law works. For this article I will simply focus on its function as a law to create hit songs. I may talk about its function in Music Business in subsequent articles. What's the law of perceived value? The law states that nothing is valuable in itself unless it is perceived so by the receiver. In other words, the value of a thing is determined by the receiver of that value. If you gift someone a gift worth $10,000 and the person doesn't know the value of the gift, to the person, the gift is not worth anything. Even if the person knows the value but doesn't like the way the gift is or what the gift is, the...