MAI-WORLD

Dear Emerging Artistes,    Do you know that recording a song and keeping it only on your phone without promoting or having it on just one blog with 2 and half followers just so you get a link is an abuse of your song?  Your songs lives matter!! I said the life of your song matter!! Don't kill your song. I know this is common with a lot of gospel artistes and there are two basic reasons for this. The first reason is that most of you don't plan your promotion before you start recording or at least put it in mind while recording. The second reason is that most of you don't honestly know what to do and how to go about it and you are not even willing to pay for the knowledge so that someone who knows how this things work can show you the way. I hope you know that ignorance is a greater darkness sha.. A lot of artistes don't even know the power blog premiering of songs hold. Unfortunately many didn't actually get much value from the blogs they used to premiere their songs...

SCHOOL OF MUSIC :::: MUSIC LAW OF PERCEIVED VALUE There are three basic laws that govern the making of HIT SONGS and the law of perceived value is one of them. I chose to share this law with you because aside from the fact that it is one of the top laws for creating hit songs, it is also the principle that drives Music Business. Every artiste needs to understand how this law works. For this article I will simply focus on its function as a law to create hit songs. I may talk about its function in Music Business in subsequent articles. What's the law of perceived value? The law states that nothing is valuable in itself unless it is perceived so by the receiver. In other words, the value of a thing is determined by the receiver of that value. If you gift someone a gift worth $10,000 and the person doesn't know the value of the gift, to the person, the gift is not worth anything. Even if the person knows the value but doesn't like the way the gift is or what the gift is, the...

SCHOOL OF MUSIC:: FORCE OF COMMAND. There are two basic forces of Influence and one of them is the force of command. In my book "EASIEST WAY TO BECOMING A MUSIC SUPERSTAR" I explained this Concept very well under the Laws of Influence. The force of Influence is the greatest of the two forces of Influence and once you understand how this works and apply it correctly to your songs, it will be an instant super hit. If you use it wrongly or ignore it, even a potential hit song will not blow. I will give you a few examples of this as I proceed. Influence is Attention. The best way to get attention is by command. Nobody resist commands. Using the force of Influence on your song is a strategy that causes your song to command attention. This is very important and must be taken note of consciously in your song arrangements. Let me tell you this secret for free, a hit song must be able to command attention between the first 15-30 seconds of it's play. Read that again, the first...

SCHOOL OF MUSIC ::: SONG REVIEW ESSENCE. Recently I have been privileged to review songs for a couple of Artistes. Then I observed a few things that I want to talk about. First, I like to know, what's the idea behind sending or paying professionals to review your songs after recording, What is in your mind as the owner of the song? What do you hope to hear? Great song I guess? Lol. You want them to listen and tell you that this song is BLOWN in the realm of the spirit already? Hehehehehehe. I sincerely question the intention behind you sending your already recorded songs for review if you truly want an honest feedback. Some of you don't even have the luxury to effect any corrections after the song have been recorded. For some of you, your mind is already made up, you feel good with your song but you just need someone to boast your confidence more by telling you that the song is Dope. Lol. Of course most times when the Artistes send song for review, they want to hear that t...

SCHOOL OF MUSIC:: BRINGING THE BEST OUT OF YOUR SONGS.                              Chapter Three            Bring Out The Best From Your Song This is one topic I am very passionate about. Bringing out the best in your songs is a command. It is serious and every recording artistes must take it seriously. In my career as a celebrity music coach, I have seen many hit songs die in the studio. They were killed either by the producer or the artistes. Every song deserves the best. Now the word best is relative. To some, they think that giving a song the best means paying a popular producer huge money to produce the song. A popular producer is no guarantee that your song will become a hit. When I say give your song the best, I mean that you should give it attention. Pay attention to details. Don't rush ...

SCHOOL OF MUSIC::: RELATIONSHIP VALUES I have a few very important messages to pass to all emerging Artistes. This message has become necessary at this moment because I notice that most of you young Artistes are guilty of what I am about to share with you. A lot of you don't understand the value of relationship, you don't know how powerful relationship is and what you can get freely through relationships. Most of you send or receive a friend request from somebody, next thing you send your song link inbox to the person to download with no message to it. No hellos, no greetings, just a random song link for download. This is so so wrong. You will repel more people than gaining friends and followers using this approach. Someone who just became your friend on Facebook doesn't know you. The primary reason for social media is to socialize, not for marketing, buying and selling as it were. Yes I know very well that social media has become a global market where we buy and sell a...

SCHOOL OF MUSIC ::: MUSIC AND EMOTIONS. One of the greatest secrets of music Influence is EMOTION. Your ability as a song writer or singer to understand emotion and it's application in music will make a lot of difference in your music career and Ministry. Since I started coaching Artistes on music Influence, I always emphasize that the right use of Emotion will definitely make you a hit maker. Of a truth, creating hit songs is one of the simplest things any serious artiste should master as this skill will keep you relevant as an Artiste and ensure longevity in the music business. There are many forms of EMOTION that you can take advantage of to constantly create hit songs. You can as well create a style of song writing from a particular emotional bank and make it your niche. Niching is a quality form of artiste branding too. But for the purpose of this article, I will be sharing with you one of the most important forms of EMOTIONS. It is called the HE-MOTION, it is the GOD-EMOTIO...

SCHOOL OF MUSIC::: MUSIC PROMOTIONAL ERROR. I was actually planning to drop an article on music promotion. I know it is one article that is long overdue and I believe it will inspire someone when it finally drops. However I feel an urgent need to talk about this collosal promotional error. Omo see me, see grammar ooo. Lol. Over the years I have seen Artistes and few Record labels make this mistake over and over again and for me I think it is safe to say that it is the number 1 promotional error. What is this error? It is the error of promoting the WRONG SONG. A lot of people promote the wrong songs and this is one big reason they struggle for long in their career. In one of my previous articles "The music law of perceived value", if you haven't read that article, click on the link below to read....... In that article, I mentioned that some Artistes make the mistake of promoting the songs they love. If you approach your music career with this attitude, you will most li...

SCHOOL OF MUSIC ::: GOSPEL FREESTYLE. I currently have three secular Artistes in my SCHOOL OF MUSIC COACHING AND MENTORSHIP PROGRAM and one of the major problems I have with all three of them is their deliberate attempt to build a career on Freestyle. I am sure you know what a freestyle is in music but in case you don't know, it is a style that is free lol. Free of concept, most times free of message and intention. Freestyle is randomly putting words together to form a song. It's often done at a spot but can also take a process of time too. You see erhn this is a sure recipe for failure. You can't build a music career on Freestyle no matter how good with Freestyle you are. Those who know me, know that I don't just advocate gaining Influence by blowing a song but also sustaining Influence by Consistently putting out great hit songs. To blow is the easiest thing to do. I can help an artiste put one and two together to blow a song but sustaining that level of success mu...

SCHOOL OF MUSIC ::: POOR OR BAD BRANDING. I have written a lot about Artiste's branding in my previous articles even though I haven't posted any article specifically on Branding yet. This is because I am reserving the knowledge for my students at the SCHOOL OF MUSIC COACHING AND MENTORSHIP PROGRAM starting in March this year. Branding is a very very serious factor not just in helping an artiste blow and gain Influence but also in sustaining the Influence. Many Artistes especially in the secular music industry are struggling today because of poor branding. In gospel music, many of the gospel Artistes have no single idea what branding is and they are even fighting the only few Gospel Artistes who are working hard to build a brand for themselves. I can tell you categorically that without branding, an artiste may not be able to blow and gain Influence and even if they stumbled on a hit song, in a short while, they will be forgotten. No "branding" means no "Existen...

SCHOOL OF MUSIC::  DISADVANTAGES OF BEING A ONE HIT ARTISTE part 2.. In the part one of this post, I shared some deep stuff about the disadvantages of being a one hit Artiste and why you should not be comfortable with having just one hit song even if it's a supposed EVERGREEN song. Later in another of my post I will share some deep secrets on this EVERGREEN songs and why you can't trust your entire career on it if that's the only hit you have. Now this post is not for artistes who are praying for just one hit songs to blow them ooo. It is for artistes who wants to build massive Influence by Intentionally creating hit upon hit songs. I stated clearly in part one that one song can't sustain your career/ministry in this season. We are currently having hundreds of songs released everyday and that means more possibility for more hit songs to come out. It won't be long before your one hit start losing value. This is why you need to learn how to create hit songs Intenti...