SCHOOL OF MUSIC - ALBUM IDENTITY
SCHOOL OF MUSIC::: ALBUM IDENTITY
In part one of this series, I explained to you that an album is a bad choice for an upcoming artiste. This is the part two of album syndrome post. Like I always say. Everything has it's formula. If you get the formula right, you will get the right results.
The first reason why you should avoid the idea and temptation to produce an album is because music is expensive to promote and it is more difficult to promote an album to gain Influence and relevance than to promote a song. As a matter of fact, the influence and value of an album is gotten by the influence of the songs in the album. Biko read that last line again. It is songs that give an album its value and Influence.
Every successful big artistes in the world is known by their songs and not their album. Read that again too Biko.
See one day I was teaching this principle to a music client and I asked him if he knew TUFACE and he was like haba! Who doesn't know TUBABA? So I asked him to give me any TUFACE's song he knows, and this guy mention about 10 songs.. African Queen, Implication, True Love, If Love is a crime and many others. I was so impressed. I asked him, do you know how many albums TUBABA has? He said No. I asked but you know he has some albums right? He said yes and I asked him to mention two of TUBABA's albums and he couldn't.
I am even sure that most of you reading this post now can not even mention two albums from each of your favorite artistes but you can mention ten of their songs.
This should tell you something deep. Your identity as an artiste is not in your album but in your songs. Focus on getting an identity by creating that hit song in 2020 before planning an album.
Some of you are under pressure from church members to do an album. It is a set up ooo. Don't fall for it. Build your music career and ministry on a firm structure. Don't be carried away with church folks applause. They will limit your growth. This album syndrome is one of the reasons most artiste can never blow. Because this syndrome shortens their vision. They see the church where they are as their platform so they quickly do an album, launch it in the church, make some money and start recording next album to launch in the same church. No vision, no structure, no purpose. You will become myopic. Your church is not your platform. Your platform is the world. If you ever have to start from your church, let it be a testing or training ground for greater Influence in the world. How? You can use your church platform to test and discover your hit songs.
It is most important to have a hit song or two before you drop album. Do you know that in the third law of music Influence, there's a principle that you can use to create a song that will blow by itself, with little or no promotion? Yes you heard me.
I will be teaching this principle in my 2020 Coaching and Mentorship program
Knowledge will set you free and cause you to make impact in 2020.
Sign up Now for my SCHOOL OF MUSIC COACHING AND MENTORSHIP PROGRAM 2020
COURSE OUTLINE::
HOW TO CREATE HIT SONGS AND MAKE IT GO VIRAL
HOW TO CREATE SONGS THAT CAN BLOW ITSELF WITH LITTLE OR NO PROMOTION
HOW TO DISCOVER HIT SONGS
MUSIC LAWS OF INFLUENCE
ARTISTE BRANDING
SECRETS BIG ARTISTE ARE USING TO CREATE HITS.
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